top of page

Sometimes referred to as the UK's Detroit, Birmingham is a place where cars once played a dominant role in the urban economy, and where they continue to hold a dominant place in the minds of many civic leaders and over a great deal of the city's public space. As a historian at the University of Birmingham interested in the politics of mobility and accessibility, and having seen his inspiring reworking of conventional advertising online, in 2022 I invited Tom Flood to Birmingham to help us think anew about how our city might be organized in ways that could facilitate diverse and democratic ways of getting around. Equally comfortable and effective on campus and in community settings, in speaking with activists, academics, or local authorities,

Tom guided us through a series of workshops which prompted a rethink of standard-narrative frames for how, and in whose interests, the urban landscape is organized. Speaking with rather than to us, Tom flipped scripts in ways that not only opened our eyes to new ways of seeing things as they are, but also encouraged us to continue to work together toward making what might be. For myself, and I believe for many who attended his workshops, Tom's visit marked a before-and-after point in Birmingham's journey toward becoming a city where one day, owning a car might no longer be a prerequisite for safe and dignified travel to all the places we want and need to go.

Dr. John Munro
Lecturer in United States History Department of History
University of Birmingham

I teach an environmental history class that focuses on the history of urban transportation. I use Tom Flood's Rovelo Creative website in my class as an outstanding example of alternative messaging about transportation. Students in my classes consistently find the images and messaging engaging and thought-provoking. They say the material helps them recognize the connection between transportation sustainability and road safety, and to visualize our use of street space differently. Tom has turned his considerable talents to a worthy project.

Screenshot 2024-04-09 at 8.38.44 AM.png

Dr. John P. Lloyd, PhD
Professor, History Department
Cal Poly Pomona


Included in the book "Movement" and referenced as one of the SM accounts recommended to follow and engage with that question the language we use to talk about our streets.

Movement by Thalia Verkade & Marco te Brömmelstroet

bottom of page