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I've worked in marketing and advertising for over 20 years on a wide range of clients from FI's to Auto manufacturers. However, everything changed for me when I took my kids to school on their bikes for the first time and had my awakening to the serious imbalance on our streets.

 I truly believe that everyone can have their moment of clarity if we reframe this discussion properly, because once you've seen what we've normalized you can't unsee it.